- The curriculum will include data-driven marketing decisions, AI and ML using R, digital and social media marketing
- It will commence from May
The Indian Institute of Management Calcutta (IIM Calcutta) has teamed up with TalentSprint to bring out an Advanced Programme in AI-Powered Marketing (APAIPM). As per the two, the program will help marketing professionals transition into the world of Artificial Intelligence (AI).
The program will be delivered in a hybrid executive format with onsite visits to the IIM Calcutta campus and live online sessions through the TalentSprint digital platform. It will consist of courses on data-driven marketing decisions, AI and ML using R, digital and social media marketing, AI and ML applications in marketing, and futuristic marketing. The program will start in May.
Marketing professionals of tomorrow
Professor Saravana Jaikumar, co-program director, said, “Today, marketing professionals are exploring a long list of use-cases using AI including personalised customer journeys, dynamic landing pages, programmatic media buying, automated social interactions and improved customer segmentation. IIM Calcutta with its acknowledged expertise in analytics, marketing, and information technology is pleased to partner with TalentSprint to offer this cutting-edge program for the marketing professionals of tomorrow”.
As per a Salesforce report, the adoption of AI by marketing professionals has grown by 44 per cent since 2017. The growth of AI use cases is projected to rise by 257 per cent in the next two years. A recent PwC study has shown that 72 per cent respondents viewed AI as a “business advantage”. Research also shows that 85 per cent of AI projects fail due to risk, confusion and lack of upskilling among marketing teams. Hence, there is a big rise in demand for marketing professionals who can use AI and machine learning to amplify marketing yield and transform the customer experience.
Dr. Santanu Paul, co-founder, and CEO of TalentSprint, said, “AI is transforming every sector and marketing is no exception. AI-powered marketing has been gaining more attention because of its potential to offer unprecedented data-driven insights. We are delighted to partner with IIM Calcutta to bring this world-class program to the market. With its innovative curriculum and networking opportunities, it will serve as a major launchpad for future marketing professionals”.